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Colorful IQOS devices and accessories decorated the shelves and video screens showed upbeat ads with young adults and slogans like less smell than cigarettes and the HEET of the moment (Figure 3-6)

Tobacco violence: the role of audiovisual media, influencers and think tanks

Additionally, marketing strategies targeting younger demographics, such as flavored products and appealing advertisements, were identified as a significant factor in shaping misconceptions about the relative safety of e-cigarettes

Instead, plain packaging was introduced on packages where the same warnings have been in place since 2012

25-Pack and 50-Pack: Larger Format Dimensions 25-cigarette packs measure approximately 3.39 2.4 0.8 inches and are particularly common in Australia, where larger pack sizes have historically been permitted