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However, as of today, iQOS is only available in Nagoya. Melchior said the awareness rate of iQOS exceeds 42%, and that over 30% of adult smokers who have purchased an iQOS device are fully or predominantly using it instead of regular cigarettes

WHO attributes Swedens declining smoking rate to a combination of tobacco control measures, including information campaigns, advertising bans and cessation support for those wishing to quit tobacco

Regarding the cell count differences, there was a macrophage reduction and a neutrophil increase in the RC group

There are many factors that contribute to the risk of earlier mortality

The Star motif on the packaging reflects its status as a premium, top-shelf product