This is actually a tax to help save lives," Nichols said
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Our investment in Zandera (founded in 2009) provides the JT Group with an excellent entry-point into the fast-growing e-cigarette category, says Masamichi Terabatake, JTIs (Japan Tobacco International) Executive Vice President and Deputy CEO
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See: Statistics from Altmetric.com Introduction Tobacco remains the largest preventable health hazard in European Union (EU), and it is responsible for 700 000 deaths a year.1 Europe, despite the decline of tobacco smoking prevalence over the past decades,2 has one of the highest smoking prevalence among adults (28%).3 Comprehensive tobacco control policies have shown to have an impact on reducing smoking prevalence.46 The EU as a whole and its Member States (MS) individually have all ratified the WHO Framework Convention on Tobacco Control (WHO FCTC).7 Subsequently, most of them have accordingly implemented the recommended key tobacco control policies8 but with considerable differences across EU MS.9 10 Thus, a variation in the extent to which smoking prevalence is decreasing in EU MS could be an indicator of commitment to tobacco control at the national level.10 Six cost-effective measures should be prioritised in comprehensive tobacco control programmes5 including taxes, smoke-free laws, public information, advertising bans, direct health warnings and access to treatment.11 Increasing taxation on tobacco products is the most effective measure12
